Product Strategy and
Product Planning Division

Develop innovative and exciting products which customers will crave for.

• Develop product competitiveness considering various customer needs and changing market trends.
• Lead the process collaborating with all the teams like Design and R&D, as representative of customer.

• 【Upstream Product Planning】
  Develop strategy of future global Nissan / INFINITI product portfolio. Make decisions regarding when, where and what Vehicle Nissan / INFINITI will deliver to the customers worldwide.
• 【Product Planning】
  Develop product strategy for each functionality / technology and implement them to each project. Establish Brand competitiveness through the functions and technology.
• 【Cross-Carline Product Planning】
  Develop all the concept, product strategy and spec of each Vehicle project. Build the competitiveness of each project with Customer point of view.